Toni Lane, Bitcoin and Blockchain advisor, will discuss the importance of communicating complicated technological developments through creative and relatable language. Media is an increasingly powerful platform for communication. As fascinating disruptive technologies and developments in digital currency continually approach mainstream adoption, the role of clear communication becomes vital.
So how can enthusiasts and marketers explain the blockchain or 3D printing to a curious relative or colleague? How can the tech community use language to inspire untapped audiences? How will the role of communication facilitate mainstream adoption?
You will learn:
- The challenges and opportunities facing tech media covering disruption.
- Successful language strategies for communicating disruptive technologies to those outside of the tech community.
You can read more about Toni her website or follow her on Twitter @tonilanec.
Get Tickets with Bitcoin via MeetMatch or via EventBrite
To attend sessions, please purchase a full pass for Coin Congress San Francisco. Tickets include the Thursday night launch party and all Friday presentations, roundtable discussions and celebrations. We offer two options: register via Bitcoin with our partner MeetMatch (for free access to the networking app) or EventBrite (Paypal and all major credit cards).
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